Restaurant Marketing for Owners and and Managers by Shock

Restaurant Marketing for Owners and and Managers



Download Restaurant Marketing for Owners and and Managers




Restaurant Marketing for Owners and and Managers Shock
Page: 240
ISBN: 9780471226277
Publisher: Wiley, John & Sons, Incorporated

The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a ... MORE EBOOKS:
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